When you start up or re-brand a pet or animal related business one of your first requirements will be getting a great logo design in order to create a brand that you can build upon and develop.
Many new businesses are springing up today that are related to pets and animals. It is no longer just your traditional veterinary clinics and pet stores but a whole host of other service businesses relating to pet care, grooming and other niche areas like pet photography and pet boutiques and pet retreats.
The pet industry can be divided into two area really. Firstly you have pet stores and vets who target the general population and secondly you have luxury pet supplies, gourmet pet food and services that only the upper middle class and the wealthy can afford.
Some people treat their pets like members of the family and want only the highest standards for them in terms of the products that they buy and the services that they require. So the message that you want to convey in your logo is that your company values animals and is basically in the business of pampering them, giving them the best of care and the products that they need to be happy and healthy. If you cater to the upper end of the market you want your logo to hint at the elite services that you offer and create a brand ‘club’ that wealthy pet owners want to be a part of.
Popular images that are used in animal and pet care logos include pets themselves, sometimes in cartoon form and sometimes in other graphic forms and animal paw prints. Animals are cute, eye catching and very brandable and a business in this industry would be crazy to not feature an image of a pet into the logo somehow. Paws alone can work and others have gotten away with simple animal related items such as a dog kennel or a lead but images of pets themselves are almost essential in logos in this niche.
Designers will usually go with pet related color tones such as white, browns, tan and black. Bright colors are often used in some of the more ‘light hearted’ business models while veterinary services and animal hospitals are often more inclined to go for more dull colors for a more serious look.
It is important that you brief your designer well before they commence your project and brief them on all aspects of your business. Let them know who your target market is so that they can understand what will appeal to your clients.
Once you become established with your branding on signage and stationary it can be a real hassle to change. You will also lose some of the brand value and customer recognition that you have built up if you decide that a change is necessary. For these reasons it is important to make sure that you start your pet or animal related business off right with a great logo design.